We are thrilled to share that the Value of Travel and Tourism in Canada Report by Tourism Economics is now live on the Data Collective.
At a Glance:Independent research by Tourism Economics quantifies the strength and reliability of Canada’s travel economy. The data confirms that:
The travel and tourism sector is a cornerstone of economic vitality in over 5,000 communities across Canada:
- $124.4 billion in direct visitor spending annually in 2023. That’s $341 million per day.
- $29.6 billion in direct tax revenues would cover the average salary of 339,000 school teachers in Canada.
- International visitors brought $28.9 billion of new money into the Canadian economy in 2023. This is a major source of service exports, generating 14% of total service exports for Canada.
- 692,000 jobs supported by direct visitor spending in Canada exceed the total jobs in agriculture, forestry, fishing, mining, quarrying, oil, and gas combined.
- Direct labour income generated by visitor spending was $33 billion. It is the equivalent of $2,000 for every household in Canada.
Destination Canada’s delivers powerful returns for Canada:
- Destination Canada receives $134 million in base funding annually by the federal government. Direct return on this investment generated 879,000 international visits spending $1.6 billion in Canada.
- The $1.6 billion in visitor spending generated by Destination Canada produced a total economic value (including indirect and induced activities) of $3.2 billion The return per $1 invested was:
- $23.85 total return
- $2.25 federal taxes
- $4.80 total taxes (federal, provincial/territorial, and local)
Explore this report to understand the sector’s contribution to Canada’s economy. See how Destination Canada supports the sector in delivering meaningful results and economic growth across Canada.
‘Value of Travel and Tourism in Canada’ Report by Tourism Economics Now Live
