Month: December 2024

RTO3’s Fall 2024 Industry Exchange brought together tourism leaders to explore sustainability and the steps we can take to create a more sustainable future. If you

The Traveller Segmentation Program defines and classifies travelers from Destination Canada’s key target markets—both international and domestic—into seven key segments based on a combination of behavioural values—like trip spend, travel frequency, seasonal preferences and activities—and psychographic factors such as emotional motivations and core travel values.