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RTO3 New Industry Brand banner

A Fresh Look for Our Industry Brand

We are pleased to introduce our refreshed logo and naming convention,  RTO3–Hamilton Halton Brant. As part of our commitment to clear and consistent communication with

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Cover of Destination Canada Traveller Segementation Program PDF

Destination Canada Launches New Traveller Segmentation Program

The Traveller Segmentation Program defines and classifies travelers from Destination Canada’s key target markets—both international and domestic—into seven key segments based on a combination of behavioural values—like trip spend, travel frequency, seasonal preferences and activities—and psychographic factors such as emotional motivations and core travel values.

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