In The Loop: August 2025 E-Newsletter

In the Loop August 2025 Newsletter

Missed the August issue of our e-newsletter? Read the edition below and sign up for next month’s newsletter of tourism news, funding and grant opportunities, upcoming RTO3 and industry events and more to stay In the Loop!
 
 
 

Ontario Tourism Strategy Launched

Last Monday, August 11, the Tourism Industry Association of Ontario (TIAO) officially launched the Ontario Tourism Strategy – a bold, forward-facing blueprint designed to drive long-term growth, investment, and collaboration across the province.

After months of consultation with thousands of tourism stakeholders, the strategy presents a united vision for a more competitive, sustainable, and inclusive visitor economy.  It’s time to move from recovery to renewal and build a tourism future that reflects the full potential of Ontario’s people, places, and experiences.  

RTO3 is committed to advancing the goals in this province-wide strategy and advancing Hamilton Halton Brant into a stronger, more resilient future.
 
 
 
 
 

2025/26 Partnership Funding Program Intake 2: Still Open!

Our 2025/26 Partnership Funding opportunities are still available. Applications must be submitted via our Google forms that are open until October 28, 2025; or until capacity is reached. Multiple applications are allowed and partnerships will be awarded subject to availability, program fit and equitable distribution of funds.

Shoulder Season Experience Development

Looking to extend your business season by creating experiences in November through April? RTO3 matches your investment to develop shoulder season offerings to attract visitors year-round.

Certification Support

Build business credentials with nationally recognized certifications that appeal to specific visitor markets.  RTO3 covers 50% of first-year certification costs for: Rainbow Registered by Canada’s 2SLGBTQI+ Chamber of Commerce, Feast On®

by Culinary Tourism Alliance, and Ontario By Bike registered.

Travel Influencer Marketing

Planning to work with travel influencers? Partner with us to stretch your budget through cost-sharing and create more authentic content for their followers.
 
 
 

Co-op Advertising: Paid Social Media Campaign

Double your marketing budget with our social media advertising partnership, driving traffic to your business for up to 8 weeks with expert campaign management. Please note that the campaign must be at least 8 weeks from your application date.

Photography Asset Development

Ready to refresh your visual storytelling? Partner with professional photographer Damian Dudek of Dudek Photography to capture premium-quality images of your business, products, or events at a special discounted rate.
 
 
 
 
 

RTO3 Certification Support Information Webinar

Join us virtually on Tuesday, September 16 between 9:00 am to 2:00 pm for an information webinar on our Product Development partnership opportunities (Shoulder Season Experience Development & Certification Support). 

Learn about our Shoulder Season Experience Development, and each of the certifications and how being Feast On® Certified, Rainbow Registered, or registered with Ontario By Bike can help you reach new audiences and open new opportunities. The webinar is an open meeting room and partners can join and leave at their convenience based on which opportunity they are interested to learn about.

Agenda

9:00 to 10:00 am  –  Shoulder Season Experience Development – Bev Scott, RTO3

10:30 to 11:30 am  –  Certification by Ontario by Bike – Maureen Beatty, RTO3

11:45 am to 12:45 pm   –   Rainbow Registered – Victoria Wicks, CGLCC

1:00 to 2:00 pm   –   Feast On® – Rebecca Mackenzie, CTA

RTO3 will then assist you in taking the next step in developing a shoulder season experience, or by covering 50% of your first-year certification fees if you are eligible for certification. 
 
 
 
 
 

2025 Regional Tourism Awards

The annual RTO3 Regional Tourism Awards celebrate the outstanding achievements of individuals, organizations, and businesses that drive innovation, collaboration, and sustainability in our tourism sector.

The program opens for applications and nominations each fall, with submissions closing at the end of November. Winners and finalists will be honoured at our annual Southern Ontario Tourism Conference in London next March.

Know of a tourism product, activity, experience or business development this year that could be worthy of taking home a 2025 award? Be sure to submit an application, or even nominate a worthy business this fall!
 
 
 
 
 

Ontario Tourism Education Corporation: Women in Leadership

Join the Ontario Tourism Education Corporation(OTEC) on September 10th from 12:00pm to 1:00pm for the next installment of their Women in Leadership Series: Your Voice, Your Power: Cultivating Self-Advocacy. This session equips women with the tools to advocate effectively for themselves in the workplace. Participants will learn to recognize their value, communicate their needs confidently, master negotiation skills for career advancement, and build alliances to amplify their voice and achieve their goals.
 
 
 
 
 

A Year of Anniversaries in Hamilton Halton Brant

This year marks a special milestone for several outstanding organisations across Hamilton Halton Brant, and we’re thrilled to celebrate their remarkable achievements. These anniversaries mark decades of dedication to enriching our regional tourism landscape and creating memorable experiences for both visitors and residents alike.

Celebrating 50 Years:

Marking Important Milestones:

  • The Sound of Music festival celebrated 45 years of bringing free music, festival food, and family entertainment to Spencer Smith Park in Burlington

These milestone celebrations showcase the collaborative spirit and diverse experiences that make Hamilton Halton Brant a thriving destination. As we look ahead, RTO3 remains committed to supporting these valued partners and all our tourism operators for many more years of shared success in building our region’s vibrant tourism community.

Funding and Grants

In The News

Fall Campaign 2025

Our fall campaign, running from August 25 to November 14, will focus on three key themes that align with current domestic travel preferences and highlight the strengths of our region throughout the season.

Flavour Routes: Autumn Edit. and Fall Flavour Finds showcase the culinary experiences and delicious flavours across the region

Fall for it All celebrates autumn in the heart of Ontario as a season of vibrant colour, outdoor adventures and cozy experiences as the weather begins to cool.

Explore Proudly and Visit Responsibly continues to invite visitors to become part of our region’s story through respectful, responsible travel that protects natural spaces while supporting local cultures and businesses.

Campaign activities utilize our always-on content strategy—including website content updates, email marketing, increased activity in our social media channels as well as a paid social media campaign. Through partnerships with Destination Ontario, the Globe and Mail, and 13 regional tourism partners, we will showcase our region as the premier tourism destination in Ontario.

We are also happy to partner with John C. Munro Hamilton International Airport (YHM) to run marketing campaigns in Calgary, Edmonton and Halifax – bringing awareness to these audiences of the newly expanded and direct air routes to the airport and position Hamilton Halton Brant as their Gateway to an Ontario Getaway.

It’s not too late to get involved! Ensure your business listings are up-to-date on our visitor website theheartofontario.com and share what’s happening in your business with our Marketing & Communications team so we can amplify your events, experiences, and offerings through our social media channels on Facebook and Instagram and our monthly e-newsletters.

Get Listed on Our High-Traffic Consumer Website

Take advantage of our consumer website traffic by creating a self-serve listing account. This free marketing opportunity allows eligible tourism-facing businesses to showcase their business, events, tours and experiences. Last year, over 330,000 unique visitors explored theheartofontario.com, generating 200,000+ partner listing views and 136,000+ direct referrals to tourism operator websites.
 
 

Keep Us Updated on What’s New

Share your business updates, special events, and new experiences directly with our marketing team. We regularly feature operator content across our email marketing (65,000+ subscribers) and social media platforms (65,000+ followers). This additional free opportunity allows us to promote your business to our engaged audiences at no cost to you! We encourage you to submit content to us reguarly throughout the year!

Upcoming Events
 
 
 

In The Loop: July 2025 E-Newsletter

In the Loop July 2025 Newsletter

Missed the July issue of our e-newsletter? Read the edition below and sign up for next month’s newsletter of tourism news, funding and grant opportunities, upcoming RTO3 and industry events and more to stay In the Loop!

 
 
 

RTO3 Annual General Meeting

We hosted our AGM on June 25th, 2025, at the Holiday Inn & Suites Oakville @ Bronte, where Michael McDonald, CEO of the Bruce Trail Conservancy, delivered an enlightening presentation on Pathway to Sustainable Prosperity – Aligning Tourism, Conservation and Community.

Michael shared valuable insights on the iconic Bruce Trail—part of which runs through our region—and the Conservancy’s commitment to sustainability and conservation. He provided key visitor data for both peak and shoulder seasons, along with personal anecdotes about connecting with local businesses that showcased the importance of sustainable tourism practices.

We thank Michael for his time and expertise, and look forward to continuing our collaboration with the Conservancy and our other partners as we build sustainable tourism throughout Hamilton Halton Brant.

 
 
 

Introducing the RTO3 Board of Directors

Our Board of Directors represents the depth and diversity of Hamilton Halton Brant’s tourism industry. These seasoned professionals bring extensive experience and unwavering commitment to showcasing what makes our region a premier destination.

Top Row, Left to Right:

Lisa La Rocca, Co-Chair from Sonic Unyon Records and Supercrawl

Hildegard Snelgrove from Tourism Hamilton

Kelly Harris, Past Chair from the Greater Toronto Hotel Association

Erin Sills from African Lion Safari

Kimberly Viney from Royal Botanical Gardens

Jillian Fisher from VIA Rail Canada

Kelly Johnston from Metrolinx

Calantha Elsby from Conservation Halton

Rebecca Edgar from Visit Oakville

Bottom Row, Left to Right:

Sara Munroe, Secretary-Treasurer from Brantford

Jaquie Jamieson from Six Nations Tourism

Marilyn Butkovic, Co-Chair from Vrancor Group

Garth Pottruff from Grand River Rafting

Christi Marks from Art Gallery of Hamilton

We warmly welcome our incoming directors: Kelly Johnston, Christi Marks, Erin Sills, and Calantha Elsby, who bring fresh perspectives and valuable expertise to our board.

We extend our heartfelt gratitude to Angela Paparizo from the City of Burlington and Trish Gerth from African Lion Safari for their outstanding dedication throughout their six-year tenure. Their contributions have been invaluable to our organization’s growth and success.

We extend special thanks to Kelly Harris for her above-and-beyond service earlier this year in resuming as Acting Chair to ensure board governance stability, succession planning and operations. Kelly’s leadership, care, and work to ensure  board governance and continuity  is deeply appreciated. Thank you, Kelly, for sharing your time, expertise, and enthusiasm. Your ongoing contributions help the organization, and the board continues to work together to benefit regional tourism development.

Looking ahead, we’re excited to collaborate with this exceptional board as we continue to drive innovation, attract visitors, and demonstrate why Hamilton Halton Brant is a must-visit destination for travelers from across Ontario and beyond.

 

 
 
 
 
 

2025/26 Partnership Funding Program

Intake 2: Still Open!

Our 2025/26 Partnership Funding opportunities below are still available. Applications must be submitted via our Google forms that are open until October 28, 2025; or until capacity is reached. Multiple applications are permitted and partnerships will be awarded subject to availability, program fit and equitable distribution of funds. Please direct questions regarding each opportunity to the following team members:


Shoulder Season Experience Development Partnerships to Bev Scott, Manager, Business & Visitor Experiences Development;

Certification Support Partnerships to Maureen Beatty, Executive Assistant;

Marketing Partnerships to Aiden Eng, Manager, Marketing & Communications.

 
 
 
 
 
 

Photography Asset Development

Ready to refresh your visual storytelling? Partner with professional photographer Damian Dudek of Dudek Photography to capture premium-quality images of your business, products, or events at a special discounted rate.

 
 

Whether you have a new shoulder season event or experience, aim to be certified and engage with your audience and new markets, or want to enhance or extend your marketing budget, apply for one of our partnership options and find out how we can help to achieve your business goals this year.

 
 
 

Feast On Information Webinar

Join the Culinary Tourism Alliance on Monday, July 21 at 10:00 AM for an exclusive Feast On® member webinar! This session is designed to help the current and potential network members better understand the full range of benefits that come with Feast On® certification.

They will walk you through marketing opportunities, exclusive programs and campaigns, helpful tools and templates, partner perks, and other ways Feast On® certification can support your business goals. 

RTO3 will be able to help you take the next step after! Apply for our Certification Support this year and we will cover 50% of your first year membership fees.

 
 
 
 
 

Canada Strong Pass

Canadians can enjoy free or discounted tickets to select destinations and transportation as they travel through Canada this summer, from June 20 to September 2, 2025 (inclusively).

The Canada Strong Pass celebrates what unites us, from the country’s natural wonders and cultural richness to our shared experiences as Canadians. The Pass is designed to make it easier for everyone—especially youth and families—to explore Canada and celebrate what makes our country extraordinary.

The Canada Strong Pass is not a physical pass that you need to purchase, sign up for, or collect. Simply visit any participating Parks Canada site, museum, gallery, or VIA Rail to benefit from free admissions or discounts.

The Pass includes:

Parks Canada: Free admission for all visitors to national parks, national historic sites, and national marine conservation areas administered by Parks Canada and a 25% discount on camping fees. [The HMCS Haida is a fully participating partner for our region. The Royal Botanical Gardens, although not affiliated with Parks Canada, is leveraging the Canada Strong Pass program by offering special admission rates during this campaign period. If you are a business participating with the pass or leveraging on the campaign in your own way, we want to know!]

National museums and the Plains of Abraham Museum: Free admission for children and teens aged 17 and under & 50% discount for young adults aged 18 to 24.

VIA Rail: Free travel for children aged 17 and under when accompanied by an adult and a 25% discount for young adults aged 18 to 24.

Participating provincial and territorial museums and galleries: Free admission for children and a 50% discount for young adults aged 18 to 24.

 
 
 
 
 

Agritourism Ontario Launches First Economic Growth Study

In April, Agritourism Ontario (previously Farm Fresh Ontario) has launched an economic growth study to understand the sector’s impact and identify future opportunities across the province. This comprehensive research brings together experts in agriculture and economic development to chart a strategic course for Ontario’s vibrant agritourism industry.

Wilton Consulting Group, in collaboration with MNP LLP., is conducting a survey for farmers offering visitor experiences including farm stands, pick-your-own operations, tours, on-farm accommodations, cafes, wedding venues, or other agricultural tourism activities. The study aims to clarify the sector’s economic contributions while identifying meaningful growth opportunities and challenges.

The 15-minute survey provides an opportunity for regional agritourism operators to contribute to sector-wide planning initiatives and ensure Hamilton Halton Brant voices are represented in this important provincial research. Your participation helps support evidence-based growth strategies for agritourism across Ontario.

 
 

Funding and Grants

In The News

 
Explore Proudly. Visit Responsibly.
 
 

Summer Campaign 2025

Our summer campaign (June 15 – September 1) continues and centers on two key themes designed to capture current domestic travel sentiment and summer travel preferences.

Your Great Canadian Summer positions Hamilton Halton Brant as the perfect close-to-home destination for day trips and staycations featuring extraordinary adventures in Ontario—from family fun and couples’ retreats to outdoor adventures, charming small towns, vibrant urban neighbourhoods, stunning landscapes, and rich cultural experiences.

Explore Proudly and Visit Responsibly invites visitors to become part of our region’s story through respectful, responsible travel that protects natural spaces while supporting local cultures and businesses. This theme is supported by the launch of our new “Responsible Traveller” video.

Campaign activities utilize our always-on content strategy—including website content updates, email marketing, increased activity in our social media channels as well as a paid social media campaign. Alongside our core summer campaigns, co-operative social media campaigns are also running throughout the summer with DMOs and tourism operators funded through our 2025-26 Partnership Program.

It’s not too late to get involved! Ensure your business listings are up-to-date on our visitor website theheartofontario.com and share what’s happening in your business with our Marketing & Communications team so we can amplify your events, experiences, and offerings through our social media channels on Facebook and Instagram and our monthly e-newsletters.

Our fall campaign planning is well underway and we look forward to sharing more details soon.

Get Listed on Our High-Traffic Consumer Website

Take advantage of our consumer website traffic by creating a self-serve listing account. This free marketing opportunity allows eligible tourism-facing businesses to showcase their business, events, tours and experiences. Last year, over 330,000 unique visitors explored theheartofontario.com, generating 200,000+ partner listing views and 136,000+ direct referrals to tourism operator websites.

 
 

Keep Us Updated on What’s New

Share your business updates, special events, and new experiences directly with our marketing team. We regularly feature operator content across our email marketing (65,000+ subscribers) and social media platforms (65,000+ followers). This additional free opportunity allows us to promote your business to our engaged audiences at no cost to you! We encourage you to submit content to us reguarly throughout the year!

Upcoming Events

 
 
 

In The Loop: June 2025 E-Newsletter

In the Loop June 2025 Newsletter

Missed the June issue of our e-newsletter? Read the edition below and sign up for next month’s newsletter of tourism news, funding and grant opportunities, upcoming RTO3 and industry events and more to stay In the Loop!

 
 
 

2025/26 Partnership Funding Program

Intake 2: Shoulder Season Experiences Development, Certification Support, and Marketing Opportunities

Following the successful launch of our first intake, we’re pleased to announce Intake 2 with expanded partnership opportunities designed to support industry growth and capacity building across multiple strategic areas.

This second intake introduces three new partnership streams that respond directly to evolving industry needs and market opportunities, while also reopening our co-op advertising: paid social media campaign and photography asset development options due to their popularity in intake 1.

Applications must be submitted via our Google forms that are open until October 28, 2025; or until capacity is reached. Multiple applications are permitted and partnerships will be awarded subject to availability, program fit and equitable distribution of funds. Please direct questions regarding each opportunity to the following team members:

Shoulder Season Experience Development Partnerships to Bev Scott, Manager, Business & Visitor Experiences Development,

Certification Support Partnerships to Maureen Beatty, Executive Assistant,

Marketing Partnerships to Aiden Eng, Manager, Marketing & Communications.

Shoulder Season Experience Development

Extend your business season through this opportunity, which supports the creation of shoulder season events or experiences specifically for November through to next April. Whether it’s developing indoor activities, seasonal events, or unique winter offerings, RTO3 matches your investment to help you attract visitors year-round.

 
 

Certification Support

Open only to tourism business entities, build your credentials with nationally recognized certifications that attract specific visitor markets. RTO3 covers 50% of first-year certification costs for three key programs: Rainbow Registered by Canada’s 2SLGBTQI+ Chamber of Commerce, Feast ON (local food sourcing certification by the Culinary Tourism Alliance), and Ontario By Bike (bicycle-friendly business certification). These certifications give your business credibility, connect you to new customers, and provide marketing tools to showcase your business.

 
 
 
 
 
 

Travel Influencer Marketing

Planning to work with travel influencers to showcase your business or destination? Partner with us to stretch your budget through cost-sharing, allowing your travel influencer to create more engaging and authentic content for their followers and your target audiences.

 
 

Co-op Advertising: Paid Social Media Campaigns

Partner with us on a Facebook and Instagram advertising campaign to drive traffic to your tourism business, event, or experience for up to 8 weeks of your choice. Double your marketing investment with our funding while our expert media team executes your campaign to reach new audiences – simple and effective!

 
 
 
 
 

Photography Asset Development

Ready to refresh your visual storytelling? Showcase your business in a whole new way through a photography session with a seasoned professional. We have contracted Damian Dudek of Dudek Photography to capture premium-quality images of your business, products, or events at a special discounted rate.

 
 
 

Whether you have a new shoulder season event or experience, aim to be certified and engage with your audience and new markets, or want to enhance or extend your marketing budget, apply for one of our partnership options and find out how we can help to achieve your business goals this year.

RTO3 Industry Session and
Annual General Meeting

We are pleased to welcome Michael McDonald, CEO of the Bruce Trail Conservancy (BTC), as our Keynote Speaker at this year’s AGM who will deliver an inspiring presentation on Pathway to Sustainable Prosperity – Aligning Tourism, Conservation and Community. As a leader who has successfully navigated the dual role of land trust and tourism destination, he’ll share valuable insights on:

  • The evolving role of BTC within the tourism ecosystem;

  • How partnerships have amplified both conservation outcomes and visitor experiences;

  • The challenges and opportunities that arise from balancing ecological protection with public access;

  • Practical advice for DMOs and municipal leaders seeking to grow nature-based tourism that enhances local prosperity while safeguarding sensitive environments.

RSVP before June 20, 2025 to save your spot!

 
 
 
 
 

Destination Ontario ‘We Stand’ Marketing Campaign

Destination Ontario, in collaboration with the Ministry of Tourism, Culture and Gaming, officially launched ‘We Stand’ in May – a bold new marketing campaign that celebrates the people, communities and experiences that make Ontario one of a kind.

‘We Stand’ is a proud call to action that encourages Ontarians to travel within the province and to stand with the people, businesses and communities that bring our tourism experiences to life.  The goal is to reignite curiosity in Ontario, inspire provincial pride and fuel economic growth through tourism.

 
Video Trailer of the We Stand Campaign
 
 

In The News

 
Explore Proudly. Visit Responsibly.
 
 

Summer Campaign Update

Our summer campaign (June 15 – September 1) launched this week, centered on two key themes designed to capture current domestic travel sentiment and summer travel preferences.

Your Great Canadian Summer positions Hamilton Halton Brant as the perfect close-to-home destination for day trips and staycations featuring extraordinary adventures in Ontario—from family fun and couples’ retreats to outdoor adventures, charming small towns, vibrant urban neighbourhoods, stunning landscapes, and rich cultural experiences.

Explore Proudly and Visit Responsibly invites visitors to become part of our region’s story through respectful, responsible travel that protects natural spaces while supporting local cultures and businesses. This theme is supported by the launch of our new “Responsible Traveller” video

Campaign activities utilize our always-on content strategy—including website content updates, email marketing, increased activity in our social media channels as well as a paid social media campaign. Alongside our core summer campaigns, co-operative social media campaigns are also running throughout the summer with DMOs and tourism operators funded through our 2025-26 Partnership Program.

It’s not too late to get involved! Ensure your business listings are up-to-date on our visitor website theheartofontario.com and share what’s happening in your business with our Marketing & Communications team so we can amplify your events, experiences, and offerings through our social media channels on Facebook and Instagram and our monthly e-newsletters. Our 2025-26 Marketing Partnerships are also still available—contact us to learn more!

 
 

Get Listed on Our High-Traffic Consumer Website

Take advantage of our consumer website traffic by creating a self-serve listing account. This free marketing opportunity allows eligible tourism-facing businesses to showcase their business, events, tours and experiences. Last year, over 330,000 unique visitors explored theheartofontario.com, generating 200,000+ partner listing views and 136,000+ direct referrals to tourism operator websites.

 
 

Keep Us Updated on What’s New

Share your business updates, special events, and new experiences directly with our marketing team. We regularly feature operator content across our email marketing (65,000+ subscribers) and social media platforms (65,000+ followers). This additional free opportunity allows us to promote your business to our engaged audiences at no cost to you! We encourage you to submit content to us regularly throughout the year!

Welcoming Our New Team Members

 
 
 

In The Loop: May 2025 E-Newsletter

Missed the May issue of our e-newsletter? Read the edition below and sign up for next month’s newsletter of tourism news, funding and grant opportunities, upcoming RTO3 and industry events and more to stay In the Loop!

 
 

2025/26 Partnership Funding Program

Intake 1: Marketing Opportunities

Whether you need to boost seasonal promotions or revitalize your visual assets, our NEW 2025-26 Marketing Partnerships introduce fresh opportunities and solutions designed to leverage your marketing budget for maximum impact and efficiency.

Applications must be submitted via our Expression of Interest forms before May 27, 2025. Multiple applications are permitted and partnerships will be awarded subject to availability, program fit and equitable distribution of funds. For further enquiries on these Marketing Partnership Opportunities, please contact Aiden Eng.

The intake period is now open for the following programs:

Co-op Advertising: Paid Social Media Campaigns

Partner with us on a Facebook and Instagram advertising campaign to drive traffic to your tourism business, event or experience during an 8-week period of your choice. Double your marketing investment with our funding while our expert media team executes your campaign to reach new audiences–simple and effective.

 

Photography Asset Development

Ready to refresh your visual storytelling? Showcase your business in a whole new way through a photography session with a seasoned professional. We have contracted Damian Dudek of Dudek Photography to capture premium-quality images of your business, products, or events at a special discounted rate.

Co-op Advertising: Destination Ontario Fall 2025 Culinary Campaign

Available to Hamilton Halton Brant DMOs and culinary-focused tourism operators, join us in Destination Ontario’s fall marketing campaign to highlight seasonal culinary and agri-tourism experiences across the region. This  marketing alliance showcases your business or destination across Facebook, Instagram and Google Discovery platforms during the prime fall travel planning season. Maximize your marketing investment with combined funding support from both  RTO3 and Destination Ontario, giving your brand province-wide visibility when visitors are making their autumn travel decisions.

Co-op Advertising: Culinary Tourism Alliance ‘Do Something Delicious’ Seasonal Campaigns

Open to Hamilton Halton Brant DMOs and Culinary Operators, the ‘Do Something Delicious’ marketing campaign with the Culinary Tourism Alliance to feature your business or destination during a season of your choice. Your business will be featured in a Culinary Tourism Alliance article, displayed on their platforms, and amplified across Meta and Google Discovery networks through their partnership with Destination Ontario.

Co-op Advertising: The Globe and Mail
‘Explore Ontario – 2025 Fall Colours’ Edition

Get in front of over 3 million readers across high-impact print and digital content with The Globe and Mail this fall! Your ad will be included in their special edition insert for Fall travel, added into a content piece created by Globe Content Studio, and be available in print, on their website and their digital platforms.

 

Spring 2025 Industry Exchange Recap

RTO3 Sustainable Tourism Learning Series: Spring 2025 Industry Exchange Featuring David Adames

Our Sustainable Tourism Learning Series: Spring 2025 Industry Exchange was a gathering of regional marketers and thought leaders committed to sustainability in our region and beyond. Held in the unique setting of the Canadian Warplane Heritage Museum, the message of balance and community against the backdrop of historical preservation reinforces our industry’s commitment to sustainability.

David Adames, CEO of Niagara Parks, shared his insights on how the Niagara Parks Commission balances tourism growth with environmental responsibility and all other social, financial, cultural, and operational sustainability pillars through strategic planning. Hamid Dwyer, our Destination Sustainability Officer, then facilitated a ‘Customer Journey Mapping and Sustainability’ workshop to help attendees communicate their values and successes to their audience.  

If you were unable to attend the event, you can watch our recording through the video link above, or download presenter slide decks on our Resources page on our refreshed RTO3.ca website.

Follow our Linkedin, Instagram, or STLS Linktree as we continue to share resources, events and webinars through our Sustainable Tourism Learning Series. Together, we’re transforming Hamilton Halton Brant into a more sustainable destination for ourselves, our guests and our future.

RTO3 Annual General Meeting

We are pleased to welcome Michael McDonald, CEO of the Bruce Trail Conservancy (BTC), as our Keynote Speaker at this year’s AGM.

Under Michael’s leadership, the Conservancy—one of Ontario’s largest land trusts and steward of Canada’s oldest and longest marked footpath—has been regularly named one of Canada’s Top 100 Charities by Charity Intelligence.

Michael leads a dedicated team of staff and over 1,400 volunteers who manage more than 19,000 acres of protected natural lands along the Niagara Escarpment and over 1,300 kilometres of trail, fulfilling the BTC’s mission of preserving a ribbon of wilderness, for everyone, forever.

RSVP before June 20, 2025 to save your spot!

RTO3 at IMPACT

Last week, Hamid Dwyer, RTO3’s Destination Sustainability Officer had the opportunity to attend IMPACT Sustainability Travel & Tourism, a two-day event hosted by the Tourism Industry Association of Ontario (TIAO).

This important gathering brought together tourism leaders, businesses, and associations from across Ontario to explore the future of sustainable tourism in our province. The conversations were thoughtful, forward-looking, and grounded in a shared commitment to strengthening our industry for the long term.

Key Takeaways


Collaboration is Critical for Regional Impact
Building strong partnerships—between municipalities, Indigenous communities, tourism operators, and post-secondary institutions—is essential. Meaningful and purposeful collaboration will help us deliver tourism strategies that reflect regional priorities and provide real value across our network.

Sustainability Goes Beyond the Environment
Economic vitality and social equity are just as critical as environmental responsibility. Supporting local businesses, honouring cultural heritage, and ensuring equitable community benefits are all part of sustainability.

Adaptability is Key to Long-Term Success
Our sector must remain flexible with climate change, evolving traveler expectations, new technologies, and policy evolutions like Bill C-59. Innovation and workforce development will be critical to helping our destinations thrive in a changing landscape.

We are proud to be part of a regional tourism ecosystem that is committed to growth, resilience, and sustainability. Thank you to TIAO and all the speakers for sparking important conversations and actions for our region.

In The News

Get Listed on Our High-Traffic Consumer Website

Take advantage of our consumer website traffic by creating a self-serve listing account. This free marketing opportunity allows eligible tourism-facing businesses to showcase their business, events, tours and experiences. Last year, over 330,000 unique visitors explored theheartofontario.com, generating 200,000+ partner listing views and 136,000+ direct referrals to tourism operator websites.

Keep Us Updated on What’s New

Share your business updates, special events, and new experiences directly with our marketing team. We regularly feature operator content across our email marketing (65,000+ subscribers) and social media platforms (65,000+ followers). This additional free opportunity allows us to promote your business to our engaged audiences at no cost to you! We encourage you to submit content to us reguarly throughout the year!

RTO3 2025-26 Business and Operational Plan

As the RTO3 Hamilton Halton Brant region continues its post-pandemic tourism recovery amid evolving economic conditions and changing visitor preferences, Hamilton Halton Brant Regional Tourism Association’s (HHBRTA’s) 2025-26 Business Plan reflects our commitment to building a resilient and sustainable tourism ecosystem. Building on key accomplishments from 2024-2025, we are positioning our organization to address both immediate industry needs and long-term destination development priorities.

2024-25 Key Accomplishments

●      Advancing Our Transformative Regional Strategy: The first full year of implementing RTO3’s Strategic Plan for Regional Tourism Development 2024-26 demonstrated exceptional progress, with all 23 action items tracking on or ahead of schedule through strategic resourcing and organizational alignment. Building on this momentum, RTO3’s 2025-26 business plan fully integrates these initiatives across the four key focus areas, ensuring continued advancement of this transformative agenda while maximizing operational efficiency and strategic impact.

●      Collaborative Leadership in Destination Development: The formation of the Hamilton Halton Brant Destination Leadership Alliance (HHBDLA) in 2024 marked a significant milestone in regional tourism collaboration. This innovative partnership brings together senior leaders from municipal tourism offices, Indigenous tourism representatives, economic development offices, and DMOs to drive coordinated action on shared priorities. In its inaugural year, the Alliance has established a robust framework for destination sustainability, product development, and strategic marketing while ensuring alignment with Ministry priorities and global best practices. Through its collaborative approach, the HHBDLA has created new efficiencies in regional data collection and decision-making, setting a strong foundation for evidence-based tourism development across Hamilton, Halton, and Brant. 

●      Leading in Destination Sustainability: In 2024-25, RTO3 achieved Bronze Sustainable Tourism Certification for Destination through GreenStep, marking a significant advancement in regional sustainability leadership. This certification followed the establishment of the Destination Sustainability Stakeholder Committee and completion of a comprehensive Destination Sustainability Action Plan in spring 2024. The organization strengthened its commitment by creating a new Destination Sustainability Officer position, supported by FedDev Tourism Growth Program funding through 2025-26. Through collaboration with the HHBDLA, RTO3 has begun implementing strategic actions from the Sustainability Plan, engaging DMOs and Economic Development leaders across Hamilton Halton Brant in coordinated sustainability initiatives. This work positions the region as a leader in sustainable tourism development while aligning with global best practices in destination management.

Our 2025-26 business planning benefits from enhanced tourism intelligence through the pan-RTO Research Consortium and Canada Tourism Data Collective, resources we began accessing in 2024-25. These data sources provide timely insights that guide our strategies and measure our impact, ensuring alignment with both the forthcoming Provincial Tourism Strategy (currently under development by TIAO) and the Federal Tourism Growth Strategy.

Our work in 2025-26 reflects HHBRTA’s commitment to comprehensive destination development, implemented through strong collaboration with our sub-regional Destination Management Organizations via the HHBDLA. This integrated approach aligns with our Strategic Plan, Ministry of Tourism, Culture & Gaming (MTCG) priorities, and global best practices in destination management.

Our 2025-26 priorities reflect significant investments in several interconnected areas that will enhance our destination’s competitiveness and sustainability:

  • Product Development: We are advancing both ongoing initiatives and creating a comprehensive Regional Product Development Framework to guide future experience development across the region.
  • Marketing Transformation: Implementation of our new Consumer Marketing Strategy includes transitioning to an in-house delivery model, optimizing resource allocation and reducing reliance on external agencies.
  • International Market Growth: Development of an International Travel Trade Framework will provide strategic direction for expanding our international visitor base, offering a structured approach for both product development and market expansion to address our current gaps in international visitation and spending.
  • Industry Capacity Building: Launch of a comprehensive year-long Sustainable Tourism Learning Series will support operators and businesses in adopting sustainable practices, strengthening our destination’s commitment to responsible tourism development.


While operating within unchanged funding levels despite expanding regional needs and growing expectations for destination development leadership, we are maximizing impact through operational efficiencies, strategic partnerships, and careful resource allocation across all program pillars. Our commitment to destination sustainability has evolved from aspiration to action, with concrete steps toward GreenStep Destination certification and implementation of our Destination Sustainability Action Plan.

The 2025-26 Business Plan demonstrates HHBRTA’s continued leadership in advancing regional tourism development through strategic collaboration, sustainable practices, and innovative approaches to destination management. Our work actively supports Ministry priorities while implementing relevant recommendations from the Auditor General’s December 2023 Value for Money Report, ensuring both accountability and measurable impact in building a tourism ecosystem that supports the flourishing of our economy, society, and environment.

Review the Full 2025-26 Plan here.

A Fresh Look for Our Industry Brand

RTO3 New Industry Brand banner

We are pleased to introduce our refreshed logo and naming convention,  RTO3–Hamilton Halton Brant. As part of our commitment to clear and consistent communication with our tourism sector partners and stakeholders, this update will help strengthen recognition of our organization’s role as the province’s designated Regional Tourism Organization for our area.

What’s Changing?

You’ll start seeing our new RTO3–Hamilton Halton Brant logo across our industry communication channels—newsletters, LinkedIn and our website as well as communications from our office. This is our industry-facing brand, designed to represent us to the tourism businesses, government partners, and stakeholders we work with.

At the same time, our consumer-facing brand–Hamilton Halton Brant (and tagline “Find Your Way to the Heart of Ontario)–remains unchanged. That’s the brand visitors see in our marketing campaigns, website, eblasts and social channels.

Why the Update?

This refresh brings more clarity and consistency to how we present ourselves to industry partners. While our legal name remains Hamilton Halton Brant Regional Tourism Association, this update helps ensure that our industry communications are aligned with how the Ministry of Tourism, Culture and Gaming defines and refers to Ontario’s Regional Tourism Organizations, reinforcing our role and strengthening our connection to the region we serve.

What’s Next?

The rollout is already underway, and you’ll start seeing the new logo in all of our industry communications. If you have any questions, we’re happy to chat.

 

Sustainable Tourism Learning Series: Fall 2024 Industry Exchange Highlights

RTO3’s Fall 2024 Industry Exchange brought together tourism leaders to explore sustainability and the steps we can take to create a more sustainable future. If you attended, you experienced the inspiring “Operating with Purpose” workshop led by Dr. Sonya Graci, along with valuable insights from Carol D. Greenwood of the Tourism Industry Association of Ontario.

We are pleased to share the resources from this event. 

https://vimeo.com/1036869667

Download the whitepaper from the event, featuring practical insights from RTO3’s Destination Sustainability Officer Hamid Dwyer. 

The Sustainable Tourism Learning Series continues in 2025 with more resources, training, and opportunities to connect. Stay updated by following our STLS Linktree, connect with us on LinkedIn and subscribe to In The Loop, our industry newsletter for the latest updates.

Learn more about RTO3’s Destination Sustainability initiatives here. 

Destination Canada Launches New Traveller Segmentation Program

Cover of Destination Canada Traveller Segementation Program PDF

The Traveller Segmentation Program defines and classifies travelers from Destination Canada’s key target markets—both international and domestic—into seven key segments based on a combination of behavioural values—like trip spend, travel frequency, seasonal preferences and activities—and psychographic factors such as emotional motivations and core travel values.

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Transformational Travel Design Program (TTDP)

Shaping the Future of Tourism Experiences

Made possible through funding from the Federal Economic Development Agency for Southern Ontario (FedDev), RTO3 – Hamilton Halton Brant has partnered with the Transformational Travel Council to empower qualified tourism operators in developing innovative, sustainable experiences. Under the leadership of Bev Scott, Manager, Business & Visitor Experiences Development, this intensive program launched in late fall 2024, combining in-person training sessions with ongoing support to guide operators in creating purpose-led experiences that align with destination sustainability principles. 

The Transformational Travel Design Program helps operators develop experiences that go beyond traditional tourism offerings, focusing on meaningful connections with people, places, and cultures. These sustainable, thoughtfully designed experiences will be ready for consumers in 2025, enhancing our region’s competitive edge while supporting our commitment to responsible tourism development. The program’s emphasis on creating experiences that benefit both visitors and local communities while preserving our natural and cultural assets directly supports our broader sustainability goals. 

What is Transformational Travel?

Transformational travel is about creating deeper, more meaningful connections between travelers and the places they visit. It encourages visitors to engage with a destination’s history, culture, and environment while fostering personal growth and purposeful travel. 

For the Hamilton Halton Brant region, transformational travel is closely tied to Destination Sustainability. By embracing sustainable tourism practices, operators can create experiences that inspire travelers, protect natural and cultural resources, benefit local communities, and support long-term economic growth. 

The Transformational Travel Design Program (TTDP) was developed to empower tourism operators to align their products with these principles, ensuring that tourism in our region remains innovative, impactful, and sustainable. 

About the Program 

Launched in Fall 2024, the TTDP provided tools and training to help operators design purpose-led experiences that cater to today’s conscious travelers. Developed in partnership with the Transformational Travel Council and supported by the Federal Economic Development Agency for Southern Ontario, this program emphasized innovation, sustainability, and collaboration. 

  • Inspiring Innovation: Operators learned to create meaningful experiences that encourage travelers to explore with intention and engage deeply with the destination. 
  • Practical Learning: The 5-week intensive program combined: 
  • Field Experiences: Hands-on opportunities to apply transformational travel techniques. 
  • Expert Guidance: Virtual sessions facilitated by the Transformational Travel Council to exchange ideas and strategies. 
  • Systems and Sustainability Coaching: Tools to design impactful, sustainable tourism offerings. 
  • Capstone Projects: Each participant developed a unique, market-ready experience tailored to their business or community, with ongoing support from RTO3. 

Key Features of TTDP 

  • Visitor-Centered Development: Participants created experiences that foster deeper engagement and meaningful connections. 
  • Sustainability Focus: Operators integrated stewardship principles into their offerings, ensuring alignment with RTO3’s commitment to sustainable tourism. 
  • Collaboration and Support: The program facilitated collaboration among operators while providing the tools and resources needed for long-term success. 

2024 TTDP Progress Updates 

The 2024 TTDP brought together 14 exceptional tourism operators, each of whom developed innovative offerings that align with transformational travel principles. We are excited to share progress updates on the incredible work these participants have done as they bring their projects to market. 

Stay tuned for updates on their journey and how their projects are enhancing tourism in Hamilton Halton Brant. 

Looking Ahead 

While intake for the Transformational Travel Design Program is now closed, RTO3 remains committed to supporting tourism operators in adopting transformational and sustainable tourism practices.

Get Involved

For tourism business operators seeking inspiration or guidance, our team is here to assist in creating purposeful and market-ready offerings. To learn more about how you can enhance or develop new tourism experiences and products in Hamilton Halton Brant, please contact Bev Scott, Manager, Business and Visitor Experience Development. 

Destination Canada Announces Four New Tourism Corridors

Destination Canada has announced the launch of four new tourism corridors for 2024, building on the success of last year’s pilot Tourism Corridor Strategy Program.

The Tourism Corridor Strategy Program aims to contribute to a more resilient tourism industry through accelerated destination development of multiple corridors across Canada.This program crosses provincial and territorial boundaries, bringing together tourism organizations to develop iconic new journeys for travellers to explore. This program is a key initiative of Destination Canada’s 2030 Tourism Strategy with its bold goal to propel Canada back into the Top 7 global tourism destinations.

The new tourism corridors are:

1. Cycle Ontario and Quebec (Ontario, Quebec)

This corridor will connect existing bike routes within Ottawa, Cornwall and Montreal and develop new routes in collaboration with local organizations to highlight tourism offerings.

Cycle Ontario and Quebec will connect local businesses, artisans, and Indigenous groups, ensuring the benefits of tourism reach everyone involved.

The corridor will offer accessible year-round routes, bike-friendly amenities, and opportunities for physical activity, all while promoting mental wellness and reducing environmental impact.

Cycling tourism is growing in Canada and represents significant potential. According to data from Velo Quebec, cycling tourism in Quebec produces:

  • $700 million annually in tourist spending
  • Over 7,000 jobs which are related to cycling tourism
  • 1.6 million nights which include cycling during the stay
  • 700,000 tourists stays with cycling activity

2. Field to Fork: Saskatchewan Manitoba Agritourism (Saskatchewan, Manitoba) 

As one of the largest and most productive agriculture regions in the world, Manitoba and Saskatchewan are primed to become global agritourism leaders.

As Destination Canada’s first-ever corridor that includes a culinary focus, Field to Fork will be developed with support from the Culinary Tourism Alliance with major gateway cities including: Winnipeg, Brandon, Saskatoon and Regina.

Visitors can gain a greater understanding and awareness of where our food comes from in Canada through farm-to-table culinary experiences, educational workshops, Indigenous agritourism and festivals. Agritourism also provides an opportunity for those attending business related meetings or conventions to learn about industrial processes, their impact on society and the environment, and their role in shaping the economy.

Destination Canada’s research underscores that trying local food and drink is the most frequently desired travel activity among global travellers (Global Traveller Research Program 2023).

3. Northern Sky Corridor (Alberta, Northwest Territories)

This corridor connects Edmonton, Alberta as the gateway to the Northwest Territories, celebrating the region’s rich cultural heritage, art, and experiences set amongst expansive natural beauty.

This corridor connects to Canada’s north, where the demand for experiences exceeds supply. The development of this corridor will identify product gaps, explore transportation partnerships, and identify infrastructure needs to support the creation of new itineraries.

According to Destination Canada’s 2023 Global Traveller Research Program: 67.7% of international travelers to Canada are very interested in experiencing an Indigenous cultural experience or tourism activity in Canada.

4. Juan de Fuca Corridor (British Columbia, Washington State, USA)

This corridor area is a partnership with the Pacific Northwest Economic Region (PNWER), which focuses on increasing economic well-being and quality of life for residents while maintaining and enhancing the natural environment.

Juan de Fuca Corridor capitalizes on destination development strategies that have been completed and focused on required investment for future attraction and resiliency.

This is the first corridor to cross into the United States, offering new opportunities to engage with Canada’s largest international market.

The US is Canada’s largest international market. In 2025, 16.2 million travellers from the US are expected to visit Canada and spend $13.7 billion, according to Destination Canada’s 2024 USA Market Highlights.

The Tourism Corridor Strategy Program will enhance Canada’s appeal by providing visitors with compelling reasons to explore new regions, thereby strengthening Canada’s tourism sector.

The selected corridors are defined as high-potential and align with criteria such as:

Identifying potential job opportunities

  • Potential for Indigenous inclusion or partnerships
  • Employing a regenerative approach
  • Engaging local communities
  • Supporting economic growth
  • Catalyzing investment attraction

“Tourism contributes to the wealth and wellbeing of all of Canada and community is at the heart of the Tourism Corridor Strategy Program. Alongside our regional partners, we work directly with local, grassroots organizations to create long-term destination development strategies, and identify the products, services, workforce, access, infrastructure and experiences required to both delight visitors and enrich the lives of locals,” said Marsha Walden,” President and CEO, Destination Canada.

“To stay competitive, Canada needs exceptional travel itineraries and experiences that reflect the essence of our country. To create them, we must attract strategic investments — from the private sector and all levels of government — that grow tourism in alignment with the interests of travelers and communities’ broader goals.”

Learn more about Destination Canada’s Tourism Corridor Program here.