The Black Tourism Alliance of Ontario (BTAO) is proud to announce its official launch, marking a significant step forward in the organization’s purpose of advancing Black tourism as a core cultural and economic driver of Ontario’s visitor economy.
Evolving from the Black Tourism Working Group formed in 2022, the Alliance builds on years of collaboration, which was initiated by offering the Black Tourism “Spark” Program – first delivered in Southwestern Ontario and later expanded to include Hamilton, Halton, and Brant – to formally unite communities, tourism organizations, and industry partners under a shared vision. The BTAO exists to ensure Black tourism is recognized, resourced, and integrated into Ontario’s broader tourism ecosystem instead of being treated as a niche offering.
Read the full press release here. Visit the BTAO website to learn more.
