We are pleased to introduce our refreshed logo and naming convention, RTO3–Hamilton Halton Brant. As part of our commitment to clear and consistent communication with our tourism sector partners and stakeholders, this update will help strengthen recognition of our organization’s role as the province’s designated Regional Tourism Organization for our area.
What’s Changing?
You’ll start seeing our new RTO3–Hamilton Halton Brant logo across our industry communication channels—newsletters, LinkedIn and our website as well as communications from our office. This is our industry-facing brand, designed to represent us to the tourism businesses, government partners, and stakeholders we work with.
At the same time, our consumer-facing brand–Hamilton Halton Brant (and tagline “Find Your Way to the Heart of Ontario)–remains unchanged. That’s the brand visitors see in our marketing campaigns, website, eblasts and social channels.
Why the Update?
This refresh brings more clarity and consistency to how we present ourselves to industry partners. While our legal name remains Hamilton Halton Brant Regional Tourism Association, this update helps ensure that our industry communications are aligned with how the Ministry of Tourism, Culture and Gaming defines and refers to Ontario’s Regional Tourism Organizations, reinforcing our role and strengthening our connection to the region we serve.
What’s Next?
The rollout is already underway, and you’ll start seeing the new logo in all of our industry communications. If you have any questions, we’re happy to chat.
