Product development is at the core of RTO3’s work to enhance the visitor experience and create compelling reasons to explore the Hamilton Halton Brant. By addressing gaps and leveraging the region’s unique assets, we ensure that our offerings remain competitive and memorable. 

Key Activities 

Identifying Opportunities: Conducting research to understand visitor demand and regional gaps.

Experience Design: Creating themed routes, tours, and packages—such as heritage trails, culinary adventures, and outdoor recreation.

Sustainability Practices: Promoting responsible tourism that protects the region’s cultural and natural resources.

Community Integration: Highlighting local stories, traditions, and cultural assets to create authentic visitor experiences.

Capacity Building: Supporting operators with resources and training to improve product quality and market readiness.

Why It Matters 

Innovative and high-quality products drive visitor satisfaction, repeat visits, and economic benefits, helping communities thrive while preserving their identity.

Get Involved

For more information about our Product Development initiatives or to learn how you can get involved, explore our Product Development Opportunities page, review content in our Resource Library, or contact Bev Scott, Manager, Business & Visitor Experiences Development.